If you overlook YouTube as a place to stream podcasts, you’re missing out. Podcasting on YouTube exposes you to a much larger audience.
Creating a successful podcast requires listeners, which involves publishing to a variety of directories. Unfortunately, even with multiple platforms at your disposal, you may struggle to gain listeners.
YouTube can help supplement your existing podcasting strategy. Use the following guide to build your audience and grow your podcast.
How Did YouTube Become A Place To Stream Podcasts?
YouTube is a video-sharing platform with social media elements. Anyone can use the site and start viewing videos from a wide range of categories. You can find music videos, news, reviews, comedy, and videos on thousands of other topics.
YouTube has grown to become one of the largest sites in the world and the variety of content has continued to become more diverse. However, YouTube users tend to prefer video content and may not bother looking at podcast directories.
Due to the size of the audience, podcasters started publishing podcasts on YouTube. However, some podcasters dislike the idea of publishing podcasts on a video platform. Podcasts are intended to be an auditory experience instead of a visual one.
The truth is that YouTube and traditional podcast directories can coexist, as with television and radio. Many radio presenters broadcast videos of their radio shows, allowing them to reach the television audience. Podcasters can follow the same strategy.
The Pros Of Publishing Podcasts On YouTube
Using YouTube to distribute your podcasts may expand your potential market. Podcast directories tend to appeal to people looking for specific categories.
For example, people tend to prefer Spotify for comedy podcasts. YouTube has a much wider range of topics and categories. While entertainment, music, and how-to videos draw the biggest audiences, you can find almost anything on YouTube. This opens the doors to a variety of advantages.
1. It Gives You Access To A Diverse Audience
YouTube can help you reach a different audience. YouTube is one of the most visited websites, attracting over 30 million active users each day and two billion users each month.
Podcasting remains a niche market with just 16 million US adults actively listening to podcasts multiple times per week. About 104 million listen to podcasts once per month.
YouTube’s audience is 20 times the size of all podcast platforms combined. As only 75% are familiar with the term “podcast”, publishing to YouTube can help you reach people who might not otherwise listen to your show.
2. You Can Interact Directly With Your Listeners
The YouTube comments section provides a way to interact with your audience. Popular podcast directories such as Apple Podcasts and Spotify offer limited audience interaction.
YouTube is essentially a social media platform for sharing and viewing videos. The comments section makes it easy for users to discuss the video and ask questions in real time. This encourages active conversions between the listeners and the podcaster.
By responding to comments and interacting with your audience, you are more likely to build lasting relationships and a loyal group of listeners. You may also receive feedback that can help you cater to the interests of your audience.
3. YouTube Metadata May Help Boost Google Search Rankings
When you upload a video to YouTube, you can add metadata to help the platform index your content. This metadata may also boost your rankings in Google search.
YouTube is a massive search engine for user-uploaded videos. It’s also owned by Google, which has between 70.83% and 91.98% of the total market share for search engine traffic. When people search Google for podcasts or topics related to your podcasts, your YouTube entries may appear.
YouTube search engine optimization (SEO) includes the use of titles, descriptions, tags, and transcripts.
4. YouTube Analytics Offers Unique Insights Into Your Listeners
The analytics available on most podcasting directories lack depth. YouTube Analytics provides more insight into your listeners, letting you know how they found your podcast and how long they watched a video.
The details provided by YouTube analytics may help you improve your marketing efforts and audience engagement levels.
You may find that people stop watching after a couple of minutes, which lets you know that you may need to shorten your videos. You may also find that most of your traffic comes from specific sources, such as Google search or Facebook posts. By focusing more of your efforts on these sources, you may attract even more listeners.
The Cons Of Publishing Podcasts On YouTube
YouTube brings several great benefits for podcasting wanting to reach more people. However, there are also a few challenges to publishing podcasts on YouTube.
1. Lengthy Videos Bring Engagement Levels Down
No matter the topic, a typical podcast episode is 37 minutes long. Podcast listeners can listen to an engaging episode for the entire runtime. However, people are less likely to sit through a 37-minute video on YouTube.
People are used to listening to podcasts while performing other activities. Your audience may enjoy listening to your podcast when exercising, working, or commuting. Watching a video requires more of their attention.
As mentioned, you can use YouTube Analytics to determine when people stop watching. If few people make it to the end of your video, consider shortening the runtime.
2. Recording Video Requires A Larger Investment
YouTube is a visual platform that mostly contains video content. To help new users discover your podcast, you need to film yourself instead of simply recording audio.
People often choose the podcasting medium due to the low costs. You do not need expensive gear to record audio for a podcast.
If you do not already have quality video equipment, publishing to YouTube requires a larger investment. You may need an HD camera or webcam, video editing software, lighting, and a suitable location to film.
3. It May Take Months To Notice A Positive Return
YouTube is a large site. With so many videos, it is difficult for new YouTubers to gain attention. You need to use proper SEO in your metadata and interact with viewers in the comment section. However, it often takes time for these efforts to pay off.
You may need to wait for months to notice a positive return on investment. This can discourage YouTubers who want immediate results.
4. YouTube Analytics Can Be Misleading
Podcast directories provide basic analytics such as the number of views or subscribers. While YouTube Analytics also displays total views, the information is misleading for podcasters.
A YouTube user only needs to watch a video for a few seconds for it to count as a view. If a video podcast receives 10,000 views and only 10% watched the entire episode, your total views become less impressive.
How To Use YouTube To Supplement Your Podcast
YouTube should not be a replacement for podcast directories. The most successful podcasters use YouTube to supplement their audio podcasts.
As YouTube revolves around video content, you can’t simply upload an MP3 to YouTube. You need a visual element to keep people engaged.
Early adopters of YouTube podcasting tried adding static images to their audio. Unfortunately, those types of videos receive far fewer views. To appeal to people who normally watch videos with moving pictures, you may need to record yourself.
Four Ways To Film Your Podcast For YouTube
Recording a video podcast can be overwhelming for those who only have experience with audio production. Luckily, creating your first video doesn’t need to be a challenge. Here are four ways to start filming your podcast for YouTube.
1. Film Yourself During Your Podcast Recording
One of the easiest ways to create a video podcast is to film yourself during the podcast recording. If your podcast is produced in a room with an appropriate setting, you can simply capture video on your smartphone.
To get the best picture quality, mount the phone on a desktop tripod or consider purchasing a dedicated DSLR video camera.
After recording the program, add the audio track to the video file using video editing software. If you have experience editing an audio editor to produce your podcasts, using a video editor should come naturally.
2. Use Screen Capture Tools To Record Video
If you remotely interview guests for your podcasts, use a screen capture feature. Skype and Google Hangouts allow you to record video conversations. You can also find third-party tools with additional features to help create a more professional-looking video.
Some third-party tools may not record audio with the video. If the tool only captures video, use the previous suggestion. Record the audio separately and then splice it together with the video using editing software.
3. Use A Webcam To Record Yourself
Instead of a smartphone or HD camera on a tripod, you can use the webcam on a laptop or desktop computer. Recording from a webcam still requires some type of video capture software.
Luckily, there are many free programs for recording webcam footage. If you choose this option, ensure that you have proper lighting.
Webcams may not offer the same quality of video compared to the latest smartphones or handheld DSLR cameras. Adding more natural light can help increase the clarity of the video.
4. Convert Your Audio File Into A Video
If you do not have a way to record video, the easiest solution is to convert your audio file into a video file. Using video editing software, add your audio podcast as the audio track. You can use a static image or create a slideshow for the video element.
Keep in mind that videos with static images and slideshows are less engaging. You may struggle to build an audience with this method.
How to Grow Your Audience and Earn Money from Podcasting on YouTube
Growing your fanbase on YouTube requires time and energy. Here are a few ways to achieve greater success from podcasting on YouTube.
1. Reach An Entirely New Audience
YouTube users are less likely to search for podcasts. By podcasting on YouTube, you can reach more of these users. This also gives you a chance to convert them into active podcast listeners.
Encourage your YouTube viewers to check out your podcast on available podcast directories. Simply reminding people that there are easier ways to consume the same content may help you gain more listeners on Apple Podcasts (formerly iTunes) or Spotify.
2. Use YouTube To Promote Your Audio Podcasts
Instead of uploading a full-length video version of your podcast to YouTube, you can create short video clips.
The average YouTube video is just a little over four minutes long. People tend to lose interest when watching longer videos. By adding snippets of your podcasts, you can keep people engaged.
Using this strategy also helps bring more YouTube users to podcast platforms. If people enjoy what they see in the clip, they may want to hear the full audio episode.
3. Interact With Your Viewers In The Comments Section
As mentioned, YouTube makes it easy to interact with viewers. People frequently post questions and feedback in the comments section below the video.
The comments appear instantly, allowing you to respond in real time. Use this to build a connection with viewers, increasing the chances of them subscribing to your YouTube channel.
4. Monetize Your YouTube Videos To Earn Income
YouTube allows you to monetize videos when you reach certain requirements. When you reach 1000 subscribers and 4000 hours of total viewing time in a year, you can start placing ads on your videos.
5. Publish Bonus Videos For Your Paid Subscribers
If you have a method for gaining paid subscribers, reward your subscribers with bonus video content. For example, you can create in-depth videos that offer more details about the topics covered in your podcasts.
6. Use YouTube Analytics To Develop Your Strategies
To be successful on YouTube, you need to continually revise your strategies. Use the data from YouTube Analytics to find ways to reach more people or drive engagement.
YouTube Analytics allows you to determine how people found your content. This information helps you determine how to promote your content to reach more viewers.
In the end, podcasting on YouTube is an ongoing process that requires you to pay attention to feedback and data. Listen to your audience and review analytics to boost your online presence and grow a larger audience.