Podcasts have become incredibly popular. With over 700,000 active podcasts in existence, having the perfect podcasting logo can help you stand out.
The cover of your podcast is the first thing that people see when browsing for something new to listen to. People are more likely to scroll past visually unappealing logos.
Most logos include a background, a primary image or icon, and text. So how do you put these elements together?
To create an outstanding podcasting logo for your brand, remember these five key tips.
1. Podcasting Logo: Platform Requirements
Podcasting directories have specific logo design requirements to maintain a consistent look. No matter if you want to upload podcasts to Google, Apple, or Spotify, you need to follow their guidelines:
Spotify Podcast Cover Guidelines
Spotify has simple technical requirements for podcast images. The logo needs to have a fully squared (1:1) aspect ratio. In order of preference, Spotify accepts the following image formats:
Spotify recommends that you upload in the highest resolution available but the guidelines do not include size specifications.
Google Podcast Logo Guidelines
Google also requires a 1:1 aspect ratio and accepts JPEG and PNG images. The minimum dimensions for the image are 600 x 600 pixels but Google recommends at least 1200 x 1200 pixels. You can upload images up to 7000 x 7000 pixels.
Apple iTunes Podcast Cover Guidelines
The technical requirements for Apple iTunes are more detailed. The image needs to have a resolution of at least 72 dpi and a minimum size of 1400 x 1400 pixels.
The maximum size of podcasting logos on Apple iTunes is 3000 x 3000 pixels. You can upload JPEG or PNG images. Apple also recommends compressing the file to optimize for mobile devices.
Based on these specifications, your logo should be at least 1400 x 1400 pixels with a resolution of 72 dpi to appear on all three podcasting directories.
2. Podcasting Logo: Visually Communicate the Subject of Your Podcast
Your logo should visually represent the subject of your podcast, typically with an illustration or photograph.
Avoid overused images such as headsets and microphones. People already know they’re listening to a podcast. Focus on imagery that represents the information you discuss.
Try to visualize different images that people associate with the subjects you cover in your podcast. For example, if your podcast is about nature, incorporate an element of nature in your logo.
If your podcast is about movie reviews, your cover art may include visuals that people immediately associate with movies, such as popcorn or film strips.
The goal of a podcasting logo is to help communicate the topic of your podcast. People should be able to look at your logo and immediately identify the subject matter.
Photos vs. Illustrations
Most logos will either include an illustration or a photo with several words of text. Using graphical art instead of photos provides an open canvas. You can use illustrations to represent any topic.
Photographs are commonly used when the subject of the podcast is the host. A photograph allows you to convey the personality of the host. The facial expression in the photo can help set the mood or atmosphere of the podcast.
3. Podcasting Logo: Follow Basic Color Principles
As you start visualizing the use of different elements related to your subject matter, try to visualize the color scheme. Colors act as a form of communication as the human brain tends to associate colors with specific emotions or meanings.
To avoid overloading people’s brains, stick to the basic color principles. Avoid using too many colors. A simple color scheme typically includes two or three main colors.
A color scheme is a collection of colors that work together to convey a specific mood or style. Using complementary colors or analogous colors can enhance the quality of your logo.
Complementary colors provide contrast as the colors come from opposite sides of the color wheel. Examples include:
- White and black
- Blue and orange
- Purple and yellow
- Red and green
Contrasting colors often help visual elements pop out of the logo, making the image bolder and more visually striking.
Analogous colors create a more harmonious image. These colors are found next to each other on the color wheel and convey a serene, pleasing look. Here are a few examples of analogous colors:
- Red and orange
- Yellow and orange
- Yellow and green
- Green and blue
- Blue and purple
- Purple and red
Keep in mind that not all logos center around a color scheme. Your logo may include a photograph of the subject of the podcast. However, adding a color background or panel can add more dimension to the photo.
4. Podcasting Logo: Make Good Use of the Typeface and Font
Your podcasting logo will likely include the name of your podcast. Avoid letting the images on the cover overpower the text. People should not have to squint to read the name.
The best podcasting logos have short, readable titles that stick to the point. A general rule of thumb is to limit the title to five words or less.
Keeping the title short makes it easier to read on mobile devices. Depending on the platform, your logo may only appear 32 x 32 pixels in size.
You also need to select the right font for your text. Only use one or two fonts. Using multiple fonts creates more of a distraction, especially when using gimmicky fonts such as Comic Sans or Papyrus.
Gimmicky fonts are flashy and difficult to read on small screens. They are more likely to draw attention away from the other visual elements in the logo.
5. Podcasting Logo: Consider Your Brand, Message, and Audience
The logo should also connect to your overall brand, message, and audience. Pay attention to the following details as you try to visualize your logo:
- Tone and angle
- Speaker’s personality
- Audience’s age and gender
The logo should match the topic of the podcast. For example, a bright, happy logo may not work well for a true-crime podcast. Fun, vibrant logos are useful for inspirational topics such as how-to podcasts.
You may also want to include a symbol or image that relates to the topic. This could be the main image for the logo. For example, a how-to podcast on woodworking may show an illustration of a wood project. A podcast on baby care may include an illustration or photo of a child.
Sometimes people are the brand. If you want to promote yourself, your logo may simply include a headshot with some text. As mentioned, a photograph is a powerful tool for conveying emotion or mood. Use a photo that matches the personality of the host.
If you have an established business or brand, consider modifying your existing logo to make the podcast recognizable to your existing customers. Maintaining consistency across platforms makes it easier to build brand awareness and loyalty.
The style and design of the logo should also match the interests of your listeners. Think about your ideal listener’s age, gender, and preferences.
A podcast on hunting may have a primarily male audience. These listeners may not tune in if your podcast logo is too feminine. However, adding fluidity to a logo may work well for a podcast on fashion.
When putting these suggestions together, it is easy to get carried away. Avoid crowding your logo with too many elements that dilute the message that you want to convey. When viewed on a small screen, an overcrowded logo may also become difficult to comprehend.
Tools and Services for Designing a Podcasting Logo
You do not need any existing programs or design experience to create a stunning podcast logo. Use one of these tools or services to simplify the process:
Canva is a free online tool for creating custom graphics. You can sign up for a free account and start editing images from a selection of clip art and photos. After choosing a background and the main image, you can choose from a variety of fonts and colors for the text.
If you want help designing your logo, consider using one of the paid services. Fiverr, Upwork, and 99Designs allow you to hire freelance designers at affordable rates.
You can view freelancers’ portfolios to find a designer who matches your style and budget. With 99Designs, you create a design contest and designers submit their work. You pick the winner but may spend at least a couple hundred dollars on the project.
Upwork provides the widest range of freelancers. You can search for potential candidates based on their experience, allowing you to choose from newbies and professionals.
If you have a limited budget, Fiverr is the cheapest route. As the name of the platform suggests, most projects start at $5. If you choose to use Fiverr, make sure that you thoroughly review the designer’s past work.
With these steps and recommendations, you should be able to design an outstanding podcast logo. Keep the logo simple and focused on the topic of your podcast.
As a final suggestion, look at your competition. Browse other logos to gain a little inspiration or to ensure that you are on the right path with your design.