How Much Do Bloggers Make In 2020?

You’ve probably wondered at some point or another how much bloggers make. After all, it seems way too good to be true— Blogging affords you the opportunity to work from anywhere about topics you know well or take an interest in. So, how do bloggers make money in the first place?

Below, we’ll go over exactly how much money you can make from blogging. More importantly, we’ll dive into the fundamentals of monetizing your website so that you can host a successful blog from the comfort of your laptop. 

Becoming a full-time blogger takes time, consistent effort, and patience, but it certainly is worth it if you’re willing to put in the work. Here is how you can make money online from blogging.

It can be hard to fathom that you can, in fact, get paid to blog. How much essentially boils down to how much time, energy, and marketing strategy you’re willing to commit to the practice.

According to a 2019 survey by ProBlogger, roughly 13% of bloggers make over $1000 a month from their blog. However, it’s important to note that about 63% made less than $100 monthly.


While it may take a lot of effort to make a livable wage from blogging, bloggers can bring in a significant return on their investment, even if it’s just a side hustle. In fact, 90% of bloggers from the survey made at least some monthly revenue from blogging. Therefore, it’s likely that you’ll also master the art of making money off a blog. 

Although, blogging is a lot more than simply putting out a post. There is a huge difference between creating content and monetizing it. Below, we’ll go over some of the most common ways bloggers make money online.

How Do Bloggers Make Money?

Making money from your blog breaks down into a couple of key categories. Here are the most common ways bloggers make money online.

Affiliate Marketing

affiliate marketing image

Source: Whizsky

Earning Potential: $5-$500 per click

Affiliate marketing or affiliate links essentially work by paying you a commission off of any product or service referrals you provide. For example, if you were blogging for a pet care company, you could share an affiliate link to your favorite dog shampoo. From there, any website visitor who purchases the shampoo from your link would automatically award you with a small commission. 

Notably, it takes lots of time to build-up considerable returns from affiliate marketing, but if your website is focused on niche product reviews, you could see considerable returns quickly. Make sure you do your research beforehand to decide which market you want to pinpoint your brand in.

Sponsored Posts

sponsored review for blogger

Earning Potential: $50-$1000 per sponsored post

Occasionally, a brand will ask to sponsor one of your posts. Sponsorship meaning varies depending on the company and platform. Generally speaking, one of your posts will need to mention, review, or link to a particular company or service. Instead of earning an affiliate commission, bloggers make money through sponsored posts by earning money directly through the sponsor or company. 

You probably won’t see a whole lot of sponsorship offers until your blogging audience expands. However, the good news is, as your blog gets bigger, it becomes easier to make returns on your initial investment by opening up new channels for revenue. 

Pay Per Click Ads

builg you startup with pay per click

Earning potential $0.01-$2.0 per click

Through Google Adsense or other ad hosting platforms, many bloggers are able to run pay per click ads on their platform. Whenever a user clicks on an ad on their site, they receive a commission previously set by the hosting site. As your blog becomes more well-known, your cost per click rate can be renegotiated to bring in more revenue. Hosting ads on your site can be a great way to generate passive income, especially if affiliate marketing isn’t your style. 

Website Traffic

effective ways to increase traffic

Earning Potential: $0.1 – $0.5 per page view 

It’s important to remember that without considerable website traffic, other methods of bringing in blogging income simply won’t work. Before figuring out exactly how to monetize your website further, figure out what you can write or create that will bring value to your potential audience. Setting up ad hosts can help you earn money on your website while you working on building up your following.

In the beginning stages of your website, you need to earn your potential following’s respect in trust. Understand that making money from blogs isn’t something that happens overnight. You’ll need to roll up your sleeves and get your hands dirty before seeing a return on your investment. Build your brand up so that you can work on earning from it later. 

SEO Optimization

Earning Potential: Boosts website traffic earnings

Learning how to make money blogging takes some strategy. One of the best tools you can invest in to make you more returns is by investing in search engine optimization research. A simple keyword planner can help rank your blog higher in search engine listings, allowing for more visibility.

This, in turn, boosts your website traffic and overall earnings by potentially referring more users to your blog. Moreover, focusing on boosting organic views and searches is one of the most sustainable ways to maintain your business. Not only is investing in SEO important for bringing in users, but it’s likely to bring in more content as well. 


online course

Source: Medium

Earning Potential: $1-500 per enrolled visitor

If you’re crafting an authority blog based on a niche skill like music or personal finance, it may be helpful to craft a course or some printables for your readers to enjoy. In this way, your website visitors can pay money directly to have access to some of your exclusive content. 

The best thing about courses is that you have so much flexibility in terms of their creation. You can choose to create simple yet useful pamphlets that people are more than willing to pay a couple of bucks for. Or, as you build a dedicated following, you could create an extensive online course or even E-book to guide them through learning a skill or service. 

Courses allow bloggers to make direct income as you’re in control of setting up the cost of what you’re offering and the informative product itself. 

Book Deals

book deals feature

Earning Potential: $1-$15 Per Purchased Book

If you’re an expert in your field, your blog may serve as the gateway to a book or publishing deal. Outside of direct earnings, curating a blog serves as excellent social proof for your brand and business. Even if you don’t get a direct publishing deal, monetizing your own E-book through different hosting sites like Amazon can be even easier. You’ll never know where your blog will end up taking you. 

Advertiser Publishing Network

publisher audience

Source: Krypto Ads

Earning Potential: $100-30,000 Per Month

As your blog grows, you’ll want to switch over from a general hosting site like Google Adsense and go to advertising publishing networks directly. These agencies can be selective, but that’s also what makes them potentially so profitable. Generally speaking, as you reach over 30,000 consistent visitors to your website monthly, you’re ready to find an independent advertiser network. 

The networks take anywhere from 20% to 40% of the display revenue from your website, but this still comes out to more potential earnings than a more general ad host. Moreover, advertiser publishing networks can advertise based on the targeted content of your blog. So if you’re a beauty blogger, you could expect to see makeup or skincare related ads on your site. 



Earning Potential: $1-$50 Per Subscriber

You can give your readers the opportunity to donate to the site or be a part of a subscription tier. For example, you can offer exclusive content or items to your donors. Regardless, it’s always a good idea to have a donation button somewhere on your site. You never know who is getting value from your blog— Give your readers an outlet to share their appreciation.

Boosting Your Blogging Income

If you’ve gone through all of the basic tips for learning how to make money blogging, you may be pining for additional ways to boost your blogging income. Here are a couple of ideas to maximize your earnings. 

Email Lists

It’s almost essential to have an email list nowadays to retain consistent website traffic. Make sure you craft a newsletter to send out to your readers about your new content and posts. This way, you’ll be able to touch base with your most dedicated following, while actively sharing your content. 

On another note, make sure that your posts are easy to share. A reader is more likely to share your post if the social button is simply a click away rather than buried in a bunch of mysterious embedded links. 

Social Media Outreach

Social media is vital to your success in the modern age. Make sure your blog is on all of the major platforms to drive targeted traffic to your website. Follow other like-minded blogs and accounts in your network and see how they have attracted your desired following. 

Influencer marketing is also a highly effective way to promote your blog. Brands may reach out to you to promote a product or service through your blog’s social accounts. Conversely, you could reach out to influencers to sponsor your blog in some way. Get creative with your marketing to stay ahead of the curve. 

Membership Services

As your site becomes more advanced, you could offer membership services of some kind by offering tiers of exclusive content. This way, you can monetize your content and depend less on outside revenue or ad sources. 

Paid Promotional Content

Your blog and associated sites can sponsor other brands at a premium price. Even if it’s not through sponsored posts on your blog, you can use your blogs’ Twitter, Instagram, or even Facebook page to post paid promotional content. One of the best parts of this kind of sponsorship is that you’re in total control of how much you earn, and how you structure your sponsorships. 

Don’t be afraid to set up a proper contract with a brand, even if it’s just for a simple sponsored tweet or story post. It’s always a good idea to protect yourself as a highly personal brand. 


As you continue to build social proof through your blog, you may find that companies and organizations may reach out to you for consulting or even speaking opportunities. These events can be great ways to further drive traffic to your blog and brand, and be lucrative on their own. 

Some companies will pay a flat rate of anywhere from $500-$15,000 for vetted brand advice or strategy from a bonafide blog curator. You can also choose to set up an hourly rate of your choosing for more long-term consulting gigs. 

Freelance Writing

Writing for your own blog undoubtedly prepares you with invaluable skills you can monetize for outside work and remote writing gigs. Use your blog as leverage for your freelance portfolio. Freelance writing can serve as a valuable side hustle to bring in supplementary income along with your brand’s direct income. 

Occasionally, you may have the opportunity to write under your name and brand directing back to your original website for additional revenue opportunities. All in all, it’s a great way to hone in your writing skills to boost the overall quality of your blog.

Blogging Pays Off

Blogging is one of the few industries that allows you to work from anywhere and generates considerable passive income in time. If you’re an expert in your field, building a blog from scratch will only add to your authority, along with bringing invaluable assets along the way.

While crafting a blog from the ground up can take time and effort, it’s a great personal investment in yourself that is bound to pay off in the future with the right strategy and commitment. Enjoy making money from the comfort of your laptop!

Leave a Comment!