Content Marketing Tools: Highly Recommended Tools For Content Kings

content marketing tools feature

In a world where content is king, a collection of recommended content marketing tools can really move the needle. It is impossible to overstate the importance of creating and distributing content to your audience and customers. Content comes in many forms: email, social media, SMS, ads, blog posts, and more. To consumers, the best product and the best content goes hand-in-hand.


As a business, you have to know what kind of content your audience is most interested in. Blogs and Instagram are the best way to reach Gen Z and Millennials, while email and Facebook are going to fare very well with older demographics. But no matter who the target is, a developed and intentional content strategy is going to be critical to your success. Great content will improve conversion, drive search engine traffic to your website, grow your audience, and ultimately increase sales.


As part of a content marketing strategy, I highly recommend building a toolbox of content marketing tools. There are simply too many marketing channels for you to rely on just one platform for content marketing. Email marketing will require a different tool than blog posts. At least until someone launches a completely comprehensive tool it’s best to identify multiple platforms for content marketing management.


I’ve compiled a list of the best content marketing tools. To help get you started down a content conquering path. Check them out!

Best Content Marketing Tools

MailChimp is an extremely popular tool for email marketing drafting and delivery. They have over a hundred templates and a Content Studio to manage all your brand assets and create multi-channel campaigns without the hassle.

Features and Benefits

  • Offers well-designed, customizable interface that allows for a great user experience
  • Can customize your email campaigns
  • Manage mailing lists
  • Provides detailed email marketing metrics
    • How many subscribers opened your email
    • Which links were most often clicked
    • How many people unsubscribe after receiving email
    • How your response compares to industry average
  • Grow your audience with customized sign-up forms
  • Use digital ads to find new customers
  • Use with social media to reach more people
  • Integrates with Gmail, Shopify, HelpScout, OptinMonster, LeadPages, Zapier, and more
  • Target MailChimp subscribers with facebook ads
  • Re-engage stale email subscribers
  • A/B test email timing, subjects, and content

Pros:

  • Free plan with a lot of tools and 10,000 emails to 2000 subscribers
  • Simple, customizable user interface
  • Detailed analytics and reporting

Cons:

  • Expensive for top tier plan

Pricing:

  • Free Plan
    • 10,000 emails to 2000 contacts each month
    • Basic email templates
    • Single-step email automations
    • One audience
    • No support
  • Essentials Plan: $9.99/month
    • 500,000 emails to 500 contacts each month (extra fee for more contacts)
    • Three audiences
    • Chat and email support
  • Standard Plan: $14.99/month
    • 1.2 million emails to 500 contacts each month (extra fee for more contacts)
    • Five audiences
    • Five users
    • Support
  • Premium Plan: $299/month
    • Three million emails to 10,000 contacts each month (extra fee for more contacts)
    • Unlimited audiences
    • Unlimited users
    • Support

Canva has simplified the world of graphic design. With Canva, anyone can create strong and professional marketing materials inducing website designs, logos, pictures, and graphics. Canva also integrates with all your favorite apps and software. Incorporating your Canva creations across your brand couldn’t be easier.

Features and Benefits

  • 8000 templates
  • Ability to add text to photos
  • Free icons
  • Vignette Photo
  • Blurred Photo
  • Photo frames
  • Photo enhancer
  • Image cropper
  • Photo straightener
  • Image transparency tool
  • Graphic design that is simple for all
  • Web wireframe
  • Stickers

Pros:

  • Free plan with pre-made templates
  • Ease of strategizing media schedules for social marketers
  • Designs for flyers, magazines, and marketing materials
  • Ability to create GIFs
  • Many free fonts
  • User-friendliness

Cons:

  • Pre-set image sizes can extend out of the frame when posting
  • They could include more in free version
  • There are limited image choices

Pricing:

  • Free Plan
    • Two folders
    • Ten team members
    • 1GB storage
    • 8000 templates
    • Ability to upload your images
    • Photos available for $1 each
  • Canva for Work: $12.95/month
    • Unlimited folders
    • 50 team members
    • Unlimited storage
    • 8000 templates
    • Additional photos for $1
    • Resize your photos
    • Ability to upload custom fonts
    • Ability to set color palettes
    • Priority support
    • Search tool for your designs
  • Canva Enterprise: Custom price
    • All Canva for Work features
    • Approval workflow
    • Team administrative controls
    • Advanced analytics
    • Dedicated account manager
    • 99.9% uptime SLA

Animaker is a free content creation tool for everything video. It is used by major players such as Amazon, HP, and Unilever. This is a complete tool for all content generators that comes ready with free templates, stock photos, music tracks, and graphic elements and intuitive features like drag and drop. There is no better place to create all of your video content.

Features and Benefits

  • Whiteboard animator with five unique styles of board
  • Numerous charts, icons, and maps to create video animations that contain data
  • Effects for professional animations
  • Extensive facial animations
  • Auto lip syncing
  • One-click to change action and expressions
  • Live video editing
  • Ability to subtitle your videos
  • Ability to watermark your content
  • Sound effects that include voice overs, audio scores, and text-to-speech
  • Ability to create vertically optimized videos for mobile
  • Instant upload to YouTube and Facebook, download to your computer
  • HD video exports
  • Team and user management, including collaboration and messaging

Pros:

  • Create professional photos without experience
  • Offers user-friendly interface
  • Is easy to use with excellent tutorial
  • Can include royalty-free images
  • Make projects public or private, shared, and downloaded

Cons:

  • You can’t create videos in Animaker; you must upload them
  • Free plan limits you to three projects

Pricing:

  • Free Plan
    • Five downloads with watermark
    • HD-quality videos
    • Two custom characters
    • Five premium asset credits
    • Ten GIF downloads
    • Ten free music tracks
    • Free support
  • Starter Plan: $19/month
    • Six premium downloads
    • Full HD-quality videos
    • Seven custom characters
    • 15 premium asset credits
    • 30 GIF downloads
    • 100+ premium music tracks
    • Basic support
  • Business Plan: $39/month
    • Ten premium downloads
    • 2K-quality videos
    • 20 custom characters
    • 30 premium asset credits
    • 50 GIF downloads
    • 100+ premium music tracks
    • Premium support
    • Custom fonts
  • Enterprise Plan: Contact for pricing
    • Unlimited everything
    • Numerous extra features
    • Priority support
    • Training

MobileMonkey understands that consumers live on their phones and they have tools for marketers to maximize their mobile impact. One of those tools is a chatbot that is proven to be more engaging than traditional web forms and integrates right into Facebook Messenger. Also, they can help you create and market Click-to-Messenger Facebook ads that will lead to more clicks and conversion.

Features and Benefits

  • Multi-platform chatbot
  • Unified chat inbox for all customer connections
  • Ability to communicate with customers directly on the message app they use
  • Ability to integrate with Facebook ads
  • Chatbot that can create dialogue or Q&A
  • Chat Blaster that sends message to contacts you choose
  • Drip Campaigns that allow you to send a sequence of messages to keep people engaged
  • RSS Blaster that shares RSS updates
  • Ability to use connections to send data out and pull it in
  • Comment Guards on Facebook that adds people who comment on your ad to your contact list
  • Ability to create landing links to capture leads
  • Built-in analytics

Pros:

  • Free option
  • Ease of use
  • Ability to connect WordPress through plugin
  • Good sequencing features with drips

Cons:

  • Mostly works with Facebook messenger
  • Lacks integrations

Pricing:

  • Free Plan
    • 1000 send credits a month
    • Unlimited contact leads
    • Unlimited Facebook pages and website installs
    • One user
    • Drip campaigns
    • One Q&A
    • Chatbot form widget
    • Audience sync to Facebook ads
  • Pro Plan: $14.25/month
    • 2000 send credits a month
    • Unlimited contact leads
    • One Facebook page and website install
    • Two users
    • Drip campaigns
    • Scheduled sends
    • SMS tools available
    • Unlimited Q&A
    • Chatbot form widget
    • Lead alert widget
  • Pro Unicorn Plan: $36.75/month
    • 6500 send credits a month
    • Unlimited contact leads
    • One Facebook pages and website install
    • Three users
    • Drip campaigns
    • Scheduled sends
    • SMS tools available
    • Facebook ads integration
    • Chatbot analytics
    • Unlimited Q&A
    • Chatbot form widget
    • Lead alert widget
  • Team Plan: $299/month
    • 100,000 send credits each month
    • Ten Facebook pages and website install
    • Five users
    • All features of Pro Unicorn plan
    • Bot cloning and template sharing
    • Directory listing

SocialBaker leverages artificial intelligence to recommend and create content tailored to your audience.  In addition to having scheduling and publishing capabilities, it can deliver top of the line insights and social analytics to drive engagement and convert as many consumers as possible. Plus Social Baker can reach across social media platforms to Instagram and Twitter and even help with influencer marketing.

Features and Benefits

  • Identify and track influencers
  • Create personalized content
  • Monitor your performance
  • Monitor consumer sentiment regarding your brand
  • Track trends
  • Monitor social media
  • Manage reputation
  • Schedule posts
  • Collaborate
  • Filter keywords
  • Target customers
  • Track conversions

Pros:

  • Free tools
  • Different plan options
  • Multiple networks
  • Social media management
  • Artificial intelligence

Cons:

  • Price
  • No automatic followers or likes

Pricing:

  • Free Trial
  • Essential Plan: $200-$400/month
    • 10 to 20 social media profiles
    • Five users
    • Email support
    • Three months data
    • Essential analytics
    • Content analysis
    • Mobile suite
  • The Complete SocialBakers Solution: Pricing by consultation
    • Custom solutions
    • Unlimited historical data
    • Support on call, email
    • Account manager
    • Comprehensive analytics
    • All driven publishing and scheduling
    • In-depth content intelligence

Hootsuite is a comprehensive tool for the management of social platforms. You can manage all aspects of social media marketing with just one, easy to use tool. Create posts and schedule them to publish, manage inboxes from multiple social media accounts, and manage your content library using just one tool.

Features and Benefits

  • Monitor multiple social media streams in one place
  • Schedule posts in advance
  • Easily view analytics data
  • Offers hootlet plug-in to make sharing information easy
  • Offers social media listening
  • Manage customer service on social media efficiently
  • Offers team collaboration
  • Helps increase brand awareness
  • Helps to humanize your brand
  • Increases web traffic and generates leads
  • Offers potential for posts to go viral

Pros:

  • Offers a free option and multiple plans
  • Can manage multiple social media accounts
  • Schedules updates
  • Allows collaboration
  • Comes with good mobile app for multiple platforms
  • Monitor service show replies, mentions, and messages in one dashboard
  • Offers customized analytics

Cons:

  • Features in free version are limited
  • Analytics not available in free version

Pricing:

  • Free Plan
    • Three social profiles
    • Thirty scheduled messages
    • One user
  • Professional Plan: $29/month
    • Ten social profiles
    • Unlimited scheduling
    • One user
  • Team Plan: $129/month
    • Twenty social profiles
    • Unlimited scheduling
    • Three users
  • Business Plan: $599/month
    • Thirty-five social profiles
    • Unlimited scheduling
    • Five-plus users
  • Enterprise Custom Plan: Pricing by Consultation
    • Custom solutions to fit business needs

Iconosquare is made specifically for Instagram and Facebook. For a lot of brands, visual content is the most important type of post. Highly visual posts market the best on Instagram and Facebook which are mostly pictures vs. Twitter and Linkedin that are mostly text or link sharing. If you are most concerned with Instagram, Facebook, or both Iconosquare will alleviate the tedious work and allow you to focus on creativity and effectiveness.

Features and Benefits

  • Reporting
  • Comment and like count
  • Daily record of gained and lost followers
  • Identification of top followers
  • Follower locations
  • Growth of followers
  • Data filters
  • Analytics
  • Real-time post performance
  • Ability to tracks influential posts
  • Ability to find influential profiles

Pros:

  • Offers free trial
  • Measures performance to allow strategy optimization
  • Offers advance scheduling
  • Shows most influential followers
  • Tells you best time to post
  • Offers user-friendly dashboard

Cons:

  • You have to upgrade to a pay plan after free trial
  • It only works with Facebook and Instagram

Pricing:

  • Pro Plan: $29/month
    • Free trial
    • Three social profiles
    • Two team members
    • Three hashtags per profile
    • Three competitors per profile
    • Analytics
    • Conversations
    • Scheduler
    • Reports
  • Advanced Plan: $59/month
    • Free trial
    • Five social profiles
    • Three users
    • Five hashtags per profile
    • Five competitors per profile
    • All Pro Plan features
    • Custom dashboard
    • PDF reports
    • Tags and mentions
  • Agency Plan: Pricing by Consultation
    • Ten social profiles
    • Ten hashtags per profile
    • Ten competitors per profile
    • All services in Advanced Plan
    • Company-branded reports
    • Customer success program

For eClincher, content is king. Their platform will take you posts for start to finish all in one place. Their media libraries will pull related content, gifs, or videos that are proven to increase engagement. Plus they have advanced photo and video editing tools to make sure every post is perfect. Don’t worry, they have all the perks of scheduling and analyzing on top of everything.

Features and Benefits

  • Website analytics
  • Auto posting with queues
  • Content curation
  • Keyword and hashtag monitoring
  • Content recycling
  • Advanced publishing
  • Social media analytics
  • Team collaboration

Pros:

  • Saves time managing social media
  • Offers great customer support
  • Helps users master social media
  • Helps users find top influencers with keyword searches
  • Offers central inbox
  • Offers media library for uploading images and videos

Cons:

  • User interface could be more user-friendly
  • Plans are expensive
  • Inbox can be difficult to navigate

Pricing:

  • Free Trial
  • Individual Plan: $15/month
    • Five social profiles
    • Nine social networks
    • Unlimited posts and scheduling
    • Rich social analytics
    • Monitoring and engagement
    • Free image library + Canva
    • Unlimited reports
    • One content curation feed
    • Mobile/tablet app
    • Monthly backup
  • Basic Plan: $40/month
    • All individual features
    • 15 social profiles
    • 15 queued auto posts
    • Unified social inbox
    • Three content curation feeds
    • Three Google analytics integration accounts
    • Weekly backup
  • Premier Plan: $80 / month
    • All features in Basic Plan
    • Fifty social profiles
    • Unlimited Queues
    • Ten content curation feeds
    • Ten Google Analytics integration accounts
    • Daily backup
    • Two team members
  • Agency Plan: $200/month
    • All features in Premier Plan
    • Ten brands with ten profiles per brand
    • Three Google Analytics accounts per brand
    • Five team members
  • Enterprise Plan: $1200/month
    • All features in Agency Plan
    • 100 social profiles
    • 10 Google Analytics integration accounts
    • 10 team members

Hubspot truly has it all: customer data, lead generation, sales pipelines, email marketing and they’ve even recently launched a content, website, and SEO manager. Used by brands from just one person to full-scale enterprises showing that their platform is made to fulfill that needs of your and your customers. And you only pay for what you need — there’s even a free option to get you started with a great CRM.

Features and Benefits:

  • Contact management
  • Insight into contact activity on your website
  • Company records and details
  • Ability to store, track and manage opportunities sales team promotes
  • Ability to store, track and manage tasks and activities of team with customers
  • Gmail and outlook integration
  • Custom support form fields
  • Ability to log customer issues as tickets
  • Prospect tracking and insights
  • Ad management
  • Conversations inbox for live chat and email threads
  • Email tracking, templates, and notification
  • VOIP
  • Meeting scheduling
  • Live chat
  • Messenger integration

Pros:

  • Ease of tracking potential customers
  • User-friendly emailing
  • Ability to tracking email opens and clicks
  • Ability to organize and filter contacts
  • Automation that saves time
  • Intuitive user interface
  • Great customer support

Cons:

  • Is expensive for small businesses
  • Limits mass emails

Pricing:

  • Starter Plan: $50/month
    • 1000 contacts
    • All features of Hubspot CRM
    • Forms
    • Ad management
    • Conversations inbox
    • Team email
    • Live chat
    • Conversations bot
    • Email marketing
    • Mobile optimization
    • Reporting dashboard
    • Messenger integration
    • Landing pages
    • Multiple currencies
  • Professional Plan: $800/month
    • All features of Starter Plan
    • Target accounts home
    • Company scoring
    • Record customization
    • Phone support
    • Blog
    • SEO recommendations
    • Content strategy and reporting
    • Team organization
    • Custom reporting
    • Standard contact scoring
    • Website traffic analytics
    • Filtered analytics view
  • Enterprise Plan: $3200/month
    • 10,000 contacts per month
    • All features of Professional Plan
    • User roles
    • Hierarchical teams
    • Custom event triggers and reporting
    • Event-based segmentation
    • Predictive lead scoring
    • Single sign-on
    • Partitioning
    • YouTube integration
    • Field level permissions
    • And more

Aspire IQ is about more than just influencer marketers. Its goal is to increase engagement for the entire brand community from its ambassadors to its customers. They work to create a platform that works great for both the influencer and the brand. Your influencers can create great content on one side and then Aspire IQ helps you use this content to build a great brand community.

Features and Benefits

  • Campaigns with name, eligibility restrictions, content templates, audience preferences and creator management
  • Platform for marketers to work with influencers
  • Auto-response messages to creators
  • Campaign lifecycle management
  • Digital term sheets for easy contracts
  • Product tracking
  • Creator management to track shipments to creators
  • Content collaboration for creators to submit content
  • Creator performance spreadsheet with creator’s statistics
  • Trackable sales links
  • Campaign analytics
  • Payments handled over platform free
  • Customer relationship management

Pros:

  • Conversation management through automated messaging
  • Organized collaboration
  • Ease of collaborating with campaigns
  • Ease of managing influencer marketing
  • Ability to discuss terms with brand before agreeing to work

Cons:

  • Can only apply to five opportunities a month until you earn 4- or 5-star review from company

Pricing:

  • Create Plan: Pricing upon request (customized with annual commitment)
    • Database of more than six million content creators
    • One user, one active campaign
    • Streamlined legal contracts with HelloSign integration
    • Automated campaign analytics
    • Unlimited influencer relationships
    • Dedicated customer success team
  • Elevate Plan: Pricing upon Request (customized with annual commitment)
    • Custom frameworks for community management
    • Four users and four active campaigns
    • Centralized database for members
    • Smart ranking for most valuable relationships
    • Automated suite of collaboration tools
    • Real-time analytics
  • Together Plan: Pricing upon Request (customized with annual commitment)
    • White glove service
    • Strategy development by team of industry experts
    • Fully transparent campaign execution
    • Streamlined processes and reporting
    • Social media management, paid ad support

Want to be added to this list? Click here to bring up our submission form. We will be in touch shortly with feedback.

Leave a Comment!