What Is a Bulk Email Sender?
When you run a business, it is crucial to stay in contact with your customers on a regular basis. One of the easiest ways to stay in contact with your customers is through email and there are two basic ways to do this. With the first being a bulk email sender…
A bulk email sender software, which is great for sending out huge quantities of email at a time. The software, however, usually doesn’t address all of your needs as a businessperson. In particular, you’ll have to continuously pay for upgrades in order to perform some of the functions that you wish to perform.
On the other hand, the second type — an email service — does everything you need it to do without any action on your part. While both types of bulk email sending tools require periodic updates, there is simply more direct work on your end if you choose bulk email software. Email services are much less time-consuming and in the end, they do almost everything for you so that you can concentrate on other things.
Finally, email services are much more affordable as well because all of the “extras” needed by the software can add up quickly. For these and many other reasons, choosing comprehensive email services, i.e., a bulk email sender, over a type of email software is the smartest and most economical choice to make in the end.
What Makes a Good Bulk Email Sender?
Since you have a lot of options when it comes to your bulk email sender services, it is a good idea to learn just what to look for when shopping around for the best one. These services offer tons of features that promise to make your life as a business owner a lot easier. These include the following:
It does you no good to use an email service if your emails don’t get delivered efficiently or keep bouncing back to you. Clear IP streams and numerous reputation and delivery features should be utilized to make sure that your emails get where they need to be.
You should be able to use these services to automatically send out certain emails to certain people at certain times. You should be able to let the email company do most of the work for you, in other words.
Segmentation means breaking down a large email list into smaller lists according to characteristics that the names on that list have in common. It allows you to target certain people or groups on the list so that your emails are more specific and more targeted to a certain group of people. The right email marketing service will make this task easy on you so that you can send certain emails only to the people you want to have them.
Although pricing should never be your only consideration, an email service has to be affordable. Many companies offer free versions but your best bet is to go ahead and get a paid-for service because you can easily send up to several million emails a month if you like, sometimes for as little as $15 per month. Most plans start below that price, however, since most businesses do not send out nearly that many emails per month.
This is one of the most important features that you’ll use with your bulk email services because it will make it look as if you are sending out each email to each person individually. You should always check on the personalization capabilities of the bulk email sender that you’re using because it is their responsibility to offer numerous personalization services for you to enjoy.
Templates make sending out bulk email a lot less time-consuming because instead of creating the entire email from scratch every time that you want to communicate with your customers, you can choose a preset template that does some of the work for you. You should still be able to personalize the templates but the templates are a great place to start each time you send out your emails.
Customer Relationship Management (CRM)
Customer relationship management, or CRM, refers to tasks such as being able to automatically create emails from leads, communicating with customers in different time zones, and integrating with other apps in order to create targeted campaigns. Some CRM features are difficult to use so make sure that the company you work with offers a user-friendly CRM feature that allows you to conduct numerous personalized ways to send out your emails.
Bulk email services that offer insights help you test out each feature of your next email so that you can discover what works and what doesn’t. With this feature, you’ll be able to see what headlines and even what graphics your customers are responding to as well as which feature of the email is turning your customers into buying customers.
Subscription forms are an important part of many businesses’ marketing and promotional campaigns. You need to create a clear, easy-to-understand form for your customers to submit to you. The companies that offer bulk email services can help you with this if they know what they are doing.
Mailing List Importing
Importing a mailing list is essentially uploading it so that you can send out emails to certain mailing lists you already have created. It can be sort of complex if your mailing lists are not organized as you need them to be or if you only need certain email addresses pulled from the list. Make sure that the bulk email sender you’re using has a simple, user-friendly way to make this happen.
Ideally, the company that you work with will provide you with 24/7 customer service because after all, emails are not always sent out during regular business hours. You should be able to contact them any time you need assistance, especially if there is a problem and you need their help before continuing the task.
10 Best Bulk Email Sender Services
There is little doubt that when you need mass emails sent out to customers or clients, finding a company that can handle the service in a professional manner is invaluable. These companies can save you both time and money and allow you to concentrate on other parts of your business instead. Below are some of the top bulk email service companies that should be on anyone’s list.
One of the reasons why Constant Contact is growing so quickly is its user-friendly design and its ease of use. When it comes to working with email lists, calendars, templates, and more, you can’t get any simpler than Constant Contact.
Especially useful for bloggers and digital marketers, Drip is powerful and offers super-easy marketing automation, personalization, and sales funnels.
This is an older company but is still around for good reasons. They offer perks for all types of small to medium-sized businesses. It even connects easily with platforms such as WordPress and others.
If you own a small business, this is the perfect product for you. In short, it makes email marketing services a lot easier and gives you some amazing automation tools that allow you to create more professional campaigns.
Extremely popular because of their “forever free” email marketing service plan, the bulk email sender known as Mailchimp offers simple drag-and-drop email features and easy integration with platforms such as WordPress, Shopify, and many others.
ActiveCampaign offers an all-in-one marketing platform that allows you to send out fewer emails but get much better results. You can even send SMS messages to customers and use segmenting based on behavior, location, etc.
This is a SaaS solution that helps you manage your mailing lists using your current CRM. It even allows you to develop your own custom landing pages and automate all of your marketing messages.
Moosend is designed to be easy whether your business is small or large. They offer both drop-and-drag capability and data analytics, among many other features.
Made for professional bloggers and authors, ConvertKit offers easy-to-manage auto responders and the ability to offer incentives with email signup forms.
MailerLite allows you to utilize a host of services even when you’re on a budget. This company offers free services for any business having fewer than 1000 contacts. Their drop-and-drag feature also allows you to create very professional-looking emails.
Trusting your bulk email marketing services to the professionals is always your smartest option because this service is important regardless of the type or size of your business. Since each company offers different features and options, it is wise to research each of them thoroughly so that you get just what you need in the end.
You can also research websites that rate each of the companies so that you can find out what real-life customers have to say about them, which will prove to be invaluable