Today I’m discussing influencer marketing and providing a list of influencer marketing software tools that can help grow your brand.
Social media allows brands to reach their audience directly through ads and their company pages. But social media also opens up an indirect marketing tactic – influencers. Influencing may seem like a new concept, but only in name. Celebrities with massive following have been endorsing products since the beginning of advertising. Social media and influencers have simply democratized endorsements.
There’s no better way to reach your audience with greater accuracy than by using influencer marketing. There’s no limiting factors when it comes to influencers — there can be as many influencers as people with a smartphone, they can be any age, and they’re not constrained by time or space. Not to mention influencers are extremely cost-effective. Influencer Marketing Hub estimates suggest companies are making $5.20 for every $1 spent on influencer marketing.
However, finding the right influencers can be difficult. No one wants to sift through thousands of Instagram pages or Youtube Channels. Even if you find someone willing to do the leg work, it is still nearly impossible to tell if you can really reach your niche audience through a specific influencer or partnership.
Then, given you find the right influencer, how do you make sure you’re getting what you paid for? Influencer marketing software tools not only identify the right ambassadors, but they also help track and manage content and performance for every social site.
The good news is not only are their millions of influencers out there, but they are in this game to get paid and they want to be found. There’s tons of influencer marketing software tools out there to help connect influencers with brands to decrease barriers to entry on both sides. And then there are great influencer marketing software tools out there to ensure every campaign is optimal.
Here are my favorite influencer marketing software platforms to help you get started!
Top 10 Influencer Marketing Platforms
Klear’s goal is to ensure influencer campaigns are trusted by people and do not fall into the trap of being any old ad. Klear knows that influencer marketing is a unique way to get access to potential customers and ensure their brands optimize each campaign. You can find and analyze an influencer then manage, connect, and measure each project all using one tool. You can join Adidas, Unilever, and JPMorgan Chase in creating the by using Klear for your influencer marketing.
CreatorIQ connects the best content creators with the right brands. Their database is enhanced with image recognition to go beyond the standard quality filters. CreatorIQ is made to connect brands and marketers and then maximize their performance, all in one place. You can get micro and macro data for each piece of content and make sure your strategy is fully optimized.
With Upfluence your influencer search can start with your own visitors and expand to Upfluence’s list of over three million influencers. Their platform harnesses the power of AI to brands or agencies to find influencers that will help grow their business across all social platforms.
Brand Champ is an influencer marketing platform that helps brands keep track of their campaigns and ensures their success. Brand Champ integrates with popular services such as Facebook, Twitter, Instagrams, Shopify, Woo Commerce, and more. You can manage referral codes/sales, assist with content creation, and issue loyalty rewards all in one place.
HypeAuditor is 100% AI-powered and is an influencer marketing platform made for all stages of the process from discovery to campaign tracking. Their search database has over 11 million profiles and will help you find the perfect marketers for your product based on quality and relevance. Then without leaving the platform you can analyze and track the performance of your influencer marketing campaigns.
Post For Rent is a “One-Stop-Shop” influencer marketing platform. Not to name drop, but Post For Rent is used by major brands such as Nike, HBO, Red Bull, and Coca-Cola. They pride themself on their expansive service that manages everything from influencer discovery to big data analytics. And to ensure each marketer gets exactly what they need, they offer tiered pricing and access so you don’t pay for more than you need.
NeoReach is best known for its enterprise and global brand services, but they also offer an entry-level service for small brands and companies with fewer needs. Using NeoReach you can search for influencers and manage each influencer campaign across social platforms. Then you can use their analysis tool to find out what works and what doesn’t.
Ninja Outreach is used by large brands such as Disney, Walmart, and Airbnb, just to name a few. Their platform uses market analytics to help you identify the best influencer based on audience, location, or any other niche filter and their easy to use tools deliver meaningful insight to measure campaign performance across multiple projects. Plus Ninja Outreach also offers email and marketing APIs and a built-in CRM.
Traackr prides itself on being data-driven and proven to streamline influencer marketing. Acting as an enhanced CRM, Traackr ensures every project is working to build the brand. Traackr makes it extremely clear where brands get the most return and they want to help every brand maximize their investment in ambassador marketing.